I write to you to remind you to not be pressured by the Gen-Z trend dictators. May we listen to these wise words from Gianni Versace, the founder of the famously known namesake brand Versace. He tells it as it is, “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.”

Miuccia Prada once said, "What you wear is how you represent yourself to the world, especially today, when human contacts are so quick. Fashion is instant language." We believe badges are also instant language. They have the ability to share your stories, values, interests, accomplishments, and so much more - similar to the way tattoos are used today. Tattoos are viewed as a way of self expression and to commemorate monumental moments in life. A Kiev-based brand, TTSWTRS, short for Tattoo Sweaters, tapped into this notion of self-expression by creating garments that act as a second skin for those weary...