Ladoru is converging fashion, art and play to encourage women to embrace their wonder, scars and all, through outer expression and inner healing.
THE STORY BEHIND THE NAME
Ladoru noun (lah-door-oo):
A longing or desire to transform your pain, circumstance, or situation into something beautiful and purposeful, that inspires those around you and the generations to come. #OurWordsShapeOurWorld
It is a made up word that’s a mash-up of my given name and initials that intertwines words and meanings from different cultures and languages.
Here’s the break down:
For too long I allowed other people’s opinions and actions dictate who I was. A job rejection meant I was unworthy. A guy who never called me after the first date meant I was unlovable. A colleague that didn’t acknowledge my hard work meant I was valueless. The lies I chose to believe became deafening to the point that I couldn’t hear my own voice.
It was when my friend suggested, as a New Year’s resolution, to doodle every day for a whole year that I began to hear a faint, whisper of myself. It wasn’t until the 209th day that I recognized the true value of expressing my voice through my art.
My voice has the power to decide who I am. It has the power to turn my imperfections into points of interests and my vulnerabilities into strengths. From that day on I promised myself to always honor my voice, for I am loved, valued, and purposed.
That’s when Ladoru was born. I created this brand to encourage women to embrace their wonder, scars and all, through outer expression and inner healing.
Ladoru is converging fashion, art, and play to inspire closets, minds, and hearts. Just like you choose your clothes every day, you can choose the words and thoughts you put on. It’s my hope that every day you’ll be inspired to choose to wear compassion, kindness, humility, strength and most importantly, love. Because our words shape our world.
As we have a heart for the generations we believe we have a responsibility to people and the planet through stewarding our resources sustainably and ethically. To ensure each garment is ethically made we have partnered with TELAstory. Click here to learn about how we are choosing to grow as a sustainable and ethical brand.