THE STORY BEHIND THE NAME
Ladoru noun (lah-door-roo):
A longing or desire to transform your pain, circumstance, or situation into something beautiful and purposeful, that inspires those around you and the generations to come. #OurWordsShapeOurWorld
It is a made up word that’s a mash-up of my given name and initials that intertwines words and meanings from different cultures and languages.
Here’s the break down:
For too long I allowed other people’s opinions and actions dictate who I was. A job rejection meant I was unworthy. A guy who never called me after the first date meant I was unlovable. A colleague that didn’t acknowledge my hard work meant I was valueless. The lies I chose to believe became deafening to the point that I couldn’t hear my own voice.
It was when my friend suggested, as a New Year’s resolution, to doodle every day for a whole year that I began to hear a faint, whisper of myself. It wasn’t until the 209th day that I recognized the true value of expressing my voice through my art.
My voice has the power to decide who I am. It has the power to turn my imperfections into points of interests and my vulnerabilities into strengths. From that day on I promised myself to always honor my voice, for I am loved, valued, and purposed.
That’s when Ladoru was born. I created this brand to encourage women to wear their voices and transform their lives and the world around them.
Ladoru is a collection of wearable art that inspires closets and minds. Just like you choose your clothes every day, you can choose the words and thoughts you put on. It’s my hope that every day you’ll be inspired to choose to wear compassion, kindness, humility, strength and most importantly, love. Because our words shape our world.